Get your customers to refer you to their friends.
Your customers are asked a simple question: "How likely are you to recommend us to a friend?”. They are then placed in 3 groups depending on their response: detractors, passives and promoters.
Promoters and Passives represent successes, and are the customers who are happy with your product or service. Detractors, of course, represent failures and are the people who leave negative reviews about you on social media websites.
Boost your online sales.
Your promoters and passive customers are offered discounts up on sharing you with their friends on Facebook or Twitter.
E.g. a hotel could give a 10% discount to guests who share the hotel on their Twitter of Facebook walls; An e-commerce store could give a Rs. 250/- discount coupon to customers who tweet about their website on Twitter; A high-end women's clothing boutique could give a free silk kimono to every female customer who recommends the boutique to their friends on Facebook.
By doing this you are encouraging word of mouth marketing and acquiring new customers at a very LOW cost of acquisition. You are also getting your loyal customers to visit your offline store or website again, and to do repeat purchases from you.
Stop bad reviews before they happen.
The first place that a detractor's negative review should appear is in your own private dashboard where you can deal with it privately without the review damaging your businesses online reputation.
By being proactive and getting their feedback quickly, they are less likely to go and complain again on Facebook or Trip Advisor or other public review websites.